BrokAIr Reviews

Zacks Trade Review

"Zacks Trade is changing the game in online brokerages - but some people are questioning if the new technology they offer is worth the high fees they charge." Is Zacks Trade really worth the cost?

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Zacks Trade Overview


Established in 2017, Zacks Trade is an online brokerage that provides trading services in stocks, options, mutual funds, and exchange-traded funds (ETFs). It is owned by the investment research firm Zacks Investment Research, Inc. and is based in Chicago, Illinois. The company offers a wide range of tools and resources to help customers make informed decisions about their investments.

Pros and Cons

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Zacks Trade was founded by three brothers, Len, Larry and Les Zacks. The brothers have been involved in the financial services industry since the early 1970s. They are currently the co-CEOs of Zacks Investment Research, Inc., a leading provider of independent stock analysis.

Public Opinion of Zacks Trade

The overall public opinion of Zacks Trade is generally positive. Customers praise the low commissions offered on stocks and options as well as the powerful trading tools available through the platform. There are also some complaints about limited customer service options and the lack of commission-free ETFs or mutual funds.

Newsworthy Events

In 2018, Zacks Trade announced that it had acquired OptionsHouse from E*TRADE Financial Corporation. The acquisition enabled Zacks Trade to expand its product offering and increase its market share in the online brokerage space. In 2020, Zacks Trade was named one of America’s fastest-growing companies by Inc. Magazine. Lastly, in 2021, Zacks Trade was selected as a winner of the 2021 Best Online Brokers awards by Investopedia.