BrokAIr Reviews

Wisealpha Review

"Wisealpha is the future of online brokerages, but its innovative approach to the industry raises some eyebrows." Is Wisealpha too good to be true?

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Overview of Wisealpha

WiseAlpha is an online brokerage that provides a platform for investors to purchase and manage corporate bonds. Based in London, this online broker was founded in 2015 by former Goldman Sachs bankers, Ruhul Amin and Oleg Pavlov. The company is regulated by the Financial Conduct Authority (FCA).

Pros of Wisealpha

Wisealpha offers investors the opportunity to gain exposure to corporate bonds with a minimum investment of £100. The platform is user-friendly, allowing users to buy and sell bonds quickly, and provides investors with access to daily pricing and real-time market data. Additionally, Wisealpha’s low fees are competitive compared to other brokers.

Cons of Wisealpha

The main drawback of Wisealpha is the limited choice of bonds available. Investors may find that the selection offered is too narrow to provide them with a diversified portfolio. Additionally, some users have reported issues with customer service, as well as slow response times when making inquiries.

Public Opinion of Wisealpha

Overall, public opinion of Wisealpha is positive. Users have praised the platform for its user-friendly interface and low fees. Most users have also found that the customer service team is helpful and responsive when issues arise.

Newsworthy Events

In 2018, Wisealpha was recognized as one of the ‘Most Promising Startups’ at the FinTech Awards in London. The company has also recently formed a partnership with Santander UK, which will enable customers to access corporate bonds through Santander’s banking app. Additionally, in 2020 Wisealpha launched its own app, allowing users to manage their portfolios on the go.