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Wealthfront Review

"Wealthfront is not the best choice for investors who are looking to gain the most from their investments. Is Wealthfront really worth the hype?"

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Wealthfront Review


Wealthfront is an online investment service that provides automated investment management and financial planning services. Founded in 2011 by Andy Rachleff and Dan Carroll, the company has since grown to become one of the leading robo-advisors in the United States. Wealthfront's mission is to make sophisticated financial advice accessible to everyone, providing users with a simple and intuitive platform to manage their investments.

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In February 2018, Wealthfront received regulatory approval from the U.S. Securities and Exchange Commission (SEC) to offer its Path service, a personalized financial plan created by a team of financial advisors. In May 2018, the company launched its new Cash Account product which offered a high yield savings account with no minimum balance requirements. In October 2019, Wealthfront announced its ability to provide access to fractional shares of stocks for its users, allowing them to diversify their portfolios even further. In May 2020, the company announced its new Endowment Investment Service which allows users to invest in a portfolio of funds specifically chosen for endowments. The service was developed in partnership with Cambridge Associates, a leading endowment fund consultant. In August 2020, Wealthfront announced the launch of its new IRA product which allows customers to open an individual retirement account (IRA) with no minimum balance requirement.