BrokAIr Reviews

Qtrade Direct Investing Review

"Qtrade Direct Investing is one of the few online brokerages that offers an extensive range of options for investors - but is it really worth the extra cost?"

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Qtrade Direct Investing Overview

Qtrade Direct Investing is a Canadian online brokerage founded in 2000, providing services for a variety of investors. It is part of Qtrade Financial Group, a full-service financial institution based in British Columbia. The brokerage offers a wide range of services, including online and mobile trading platforms, an extensive selection of mutual funds and ETFs, and portfolio management. The company also provides a variety of educational resources and tools to help investors make informed decisions.

Pros

Cons

Founders

Qtrade Direct Investing was founded in 2000 by Michael Smith, Peter Ma and David Liao. The three founders had extensive experience in the banking and financial services industry. They aimed to create an online brokerage that would provide investors with a choice of investments and resources, as well as easy access to their accounts and trades.

Public Opinion

The public opinion of Qtrade Direct Investing is generally positive, with many users praising its low fees, user-friendly website and mobile app, and excellent customer service. Most users also appreciate the wide selection of products and resources provided by the brokerage. However, some users have complained about the lack of features such as margin accounts and price improvement.

Newsworthy Events

In 2020, Qtrade Direct Investing was awarded the “Best Discount Brokerage” by the Globe and Mail's 2020 Best of Online Brokerage Report. The report noted the broker's low fees, user-friendly website and app, comprehensive research tools, and excellent customer service. In 2019, Qtrade was ranked #1 by Surviscor for its online discount brokerage service for the seventh consecutive year. In 2018, the company was named “Best Overall Online Broker” by MoneySense Magazine for its affordability, ease of use and educational resources. In 2017, Qtrade was recognized as one of Canada's Top 50 Best Managed Companies by Deloitte for its strong financial performance and commitment to innovation.