BrokAIr Reviews

Merrill Edge Review

"Merrill Edge has some of the highest fees in the online brokerage industry, yet it still continues to be popular among investors." How could Merrill Edge possibly be worth the cost?

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Merrill Edge Overview

Merrill Edge, the self-directed trading platform of Merrill Lynch, Bank of America Merrill Lynch, is an online brokerage service. It was founded in 2010 as a part of Bank of America’s effort to provide customers with easy and affordable access to financial markets. The platform offers a wide range of investing options, including stocks, bonds, mutual funds, ETFs, options, and more. Additionally, Merrill Edge provides research and trading tools to help investors make informed decisions.

Merrill Edge Pros

Merrill Edge Cons

Public Opinion of Merrill Edge

Merrill Edge has generally positive reviews from online users. Customers praise the variety of investing options and the low cost of stock and ETF trades. Additionally, customers like that the platform provides access to research and trading tools to help investors stay informed. On the other hand, some customers have complained about the high account minimum for margin accounts and the lack of commission-free mutual funds.

Founders and Newsworthy Events

Merrill Edge was founded in 2010 as part of Bank of America’s effort to provide customers with easy and affordable access to financial markets. In recent years, Merrill Edge has been expanding its services by launching a range of new features, including an automated investing service (Merrill Edge Guided Investing), a cash management account (Merrill Edge Cash Management Account) and more. In 2020, Merrill Edge received approval from the SEC to offer fractional shares trading on its platform. This approval allows customers to invest in stocks with any dollar amount they choose. Additionally, Merrill Edge has recently launched a mobile banking app which allows customers to manage their accounts on the go.