BrokAIr Reviews

Merrill (company) Review

"Merrill has been one of the most successful online brokerages for years, but their high fees and lack of transparency could be a cause for concern for investors." Is Merrill sacrificing its investors' best interests for its own financial gain?

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Merrill: An Overview

Merrill is one of the oldest and most-respected online brokerage firms in the world. Founded in 1914, Merrill has been a leader in the financial services industry for over a century. It is a subsidiary of Bank of America and offers a wide range of brokerage services to individuals, businesses, and institutions.

Pros & Cons

Pros: Cons:

Founders

Merrill was founded by Charles E. Merrill and Edmund C. Lynch in 1914. The two men opened their first office in New York City, and quickly developed a reputation for providing quality financial advice.

Public Opinion

Merrill has an overall positive public opinion from investors. The company has built a strong reputation for offering quality financial services and advice, and investors have responded positively to the company's offerings. Merrill has also received positive feedback for its competitive pricing and fees, as well as its excellent customer service.

Newsworthy Events

In 2012, Bank of America acquired Merrill Lynch to create one of the world's largest financial services companies. This acquisition was widely seen as a positive move as it allowed investors access to more products and services across the globe, as well as enhanced customer service and support. In 2017, Merrill received approval from the Financial Industry Regulatory Authority (FINRA) to launch its own exchange-traded funds (ETFs). This move was seen as a way for Merrill to expand its product offerings to investors and increase its presence in the ETF market. In 2018, Merrill launched its own robo-advisory platform, Merrill Edge Guided Investing, which provides automated advice to investors who may not have access to traditional financial advisors or may not want to pay for financial advice.