BrokAIr Reviews

Ellevest Review

"Ellevest is pushing the boundaries of conventional banking and finance by offering investment services specifically tailored to women." But will this controversial approach be accepted by the mainstream?

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Ellevest Overview

Ellevest is an online investments company founded by Sallie Krawcheck in 2014. The company was created to empower women to take control of their finances, and to provide them with tailored investment options that suit their unique needs. Ellevest provides services for individual investors, including investing, retirement planning and financial advice.



Public Opinion

Ellevest has generally received positive reviews from the public. Users appreciate its personalized approach to investing, as well as the fact that it has no minimums or fees. Some users have also praised the company's automated platform and range of services. However, some users have reported that the fees are higher than those of other online brokerages, and that Ellevest does not offer banking services.

News Stories

In October 2019, Ellevest announced the launch of its new 401(k) product for businesses. The product aims to make it easier for businesses to provide retirement benefits to their employees. In April 2020, Ellevest was named one of Fast Company's “Most Innovative Companies” for 2020. In May 2020, the company was featured in an article by The New York Times which focused on how Ellevest has been helping women manage their finances during the COVID-19 pandemic.